[acc-cca-l] Announcing the launch and publication of Re-Understanding Media

Rianka Singh rianka at yorku.ca
Thu Aug 4 07:56:36 MDT 2022


Dear CCA Colleagues,

I am excited to announce the launch of the recently published Re-Understanding Media: Feminist Extensions of Marshall McLuhan edited by Sarah Sharma and me (out with Duke University Press) will be held next week, on June 13th at Fonderie Darling in Montreal. You can find more details on the launch here: https://fonderiedarling.org/en/Reunderstanding-Media-Symposium. I hope to see some of you there!

Re-Understanding Media advances a feminist version of Marshall McLuhan’s key text, Understanding Media: The Extensions of Man, repurposing his insight that “the medium is the message” for feminist ends. They argue that while McLuhan’s theory provides a falsely universalizing conception of the technological as a structuring form of power, feminist critics can take it up to show how technologies alter and determine the social experiences of race, gender, class, and sexuality. This volume showcases essays, experimental writings, and interviews from media studies scholars, artists, activists, and those who work with and create technology. Among other topics, the contributors extend McLuhan’s discussion of transportation technology to the attics and cargo boxes that moved Black women through the Underground Railroad, apply McLuhan’s concept of media as extensions of humans to analyze Tupperware as media of containment and take up 3D printing as a feminist and decolonial practice. The volume demonstrates how power dynamics are built into technological media and how media can be harnessed for radical purposes.

We are so lucky to include contributions from Nasma Ahmed, Morehshin Allahyari, Sarah Banet-Weiser, Wendy Hui Kyong Chun, Brooke Erin Duffy, Ganaele Langlois, Sara Martel, Shannon Mattern, Cait McKinney, Jeremy Packer, Craig Robertson, Sarah Sharma, Ladan Siad, Rianka Singh, Nicholas Taylor, Armond R. Towns, and Jennifer Wemigwans.

You can order the book directly from Duke University Press at a 30% discount. Please visit https://www.dukeupress.edu/re-understanding-media and enter the coupon code E22REUND during checkout.


Assistant Professor
Department of Communication & Media Studies
Faculty of Liberal Arts and Professional Studies
Victor Phillip Dahdaleh Building York University,4700 Keele St.Toronto, ON,M3J 2S5

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