[acc-cca-l] New Book: Crisis in a Tweet: The Rise of the Social Media Crisis (U of T Press)

[Duncan Koerber]

[△EXTERNAL]



Dear colleagues,

I'm pleased to announce the publication of my new book, Crisis in a Tweet: The Rise of the Social Media Crisis (University of Toronto Press, 2026).

https://utppublishing.com/doi/book/10.3138/9781487524302

[crisisinatweetcover200-pix.jpg]

Crisis in a Tweet explores how a single social media post can unleash severe consequences for individuals and organizations alike.

Unlike traditional crises caused by natural disasters or product failures, social media crises originate in the digital realm but lead to real-world consequences, including job losses, reputational harm, and public shame, that are often disproportionate to the original act.

Drawing on case studies from platforms like X, Facebook, and Instagram, the book investigates key drivers of this shift, including the democratization of crisis creation, the amplified effects of online mobs, and the rise of partisan communities weaponizing outrage.

One of the book's central contributions is positioning social media platforms not merely as communication tools but as environments where reputational crises form.

Praise for Crisis in a Tweet:

"Many of us have witnessed corporate crises seemingly triggered by just a few customers' and content creators' posts. How does that happen? And why? This is a timely book for those of us curious about crises and controversies in digital environments." — Mark Badham, Senior Lecturer in Public Relations, Leeds Beckett University

"This thought-provoking book is a must-read for anyone who wants to understand the triggering role and influential dynamics of social media crises, and how crisis communication and media ecology plays out in social media. It also forces the reader to critically reflect on topics such as the 'illusion of authenticity' of social media, crisis narratives, and what can be learned from social media crises." — Winni Johansen, Professor of Crisis Management, Aarhus University

I believe the book will be of interest to researchers in social media studies, public relations, and crisis communication and management, as well as to students and PR practitioners dealing with the realities of social media today.
Duncan Koerber, Ph.D.
Associate Professor, Business Communication
Undergraduate Program Coordinator
Brock University | Communication, Popular Culture & Film
Niagara Region  |  1812 Sir Isaac Brock Way  |  St. Catharines, Ontario  L2S 3A1
brocku.ca<https://www.brocku.ca/> | brocku.ca/social-sciences/cpcf/<https://brocku.ca/social-sciences/cpcf/>
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