[acc-cca-l] ACC-CCA Posting Request - Call for Chapters: The Routledge Handbook of Political Marketing and Management

[Vincent Raynauld]

[△EXTERNAL]


Hello,

I hope this email finds you well and that you are having a good week so far.

Would it be possible to share the following post (see below) on the Commlist mailing list? It would be much appreciated.

Please let me know if you have any questions or if I can be of further assistance.

Regards,

-Vincent

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CALL FOR CHAPTERS FOR THE ROUTLEDGE HANDBOOK OF POLITICAL MARKETING AND MANAGEMENT

Edited by Jamie Gillies (St Thomas University, Canada), Jennifer Lees-Marshment (University of Dundee, UK) and Vincent Raynauld (Emerson College, US)

Call for chapter proposals by 1 March 2026

The handbook will capture current evolutions in political markets, patterns of voter and organizational behaviour, and the way marketing and management is used by politicians, advisors, parties, campaigns and government around the world. It will cover both the use of both management and marketing tools in politics and government.

Authors from any disciplinary background or unit are invited to submit a proposal, including political marketing, political management, communications, political science, public administration, leadership studies, psychology, policy, history, and sociology.

We also welcome proposals from practitioners who have worked in politics or government and wish to share reflections on their experience of political marketing and political management.

Suggested themes are set out on the next page, although contributors are welcome to go beyond these initial ideas as long as it connects to management and marketing in politics.

Chapter proposal format

Please provide a proposal of your chapter of up to 1000 words, and include all of the following 7 sections:

1.     Author details including institution/organisation and contact details.

2.     Chapter title

3.     Key focus of the chapter – what case study, example, election, government, party will you focus on?

4.     Political marketing or political management focus or principle – what aspects will you discuss in your chapter?

5.     Theories, principles and literature – what key theories, concepts, principles or literature will you utilise or propose?

6.     Methodology or experience – what methods or practical experience will you use/drawn on to write the chapter?

7.     Recommendations for practice – what core lessons do you anticipate providing.

Please send your proposal to Professor Jennifer Lees-Marshment jleesmarshment001 at dundee.ac.uk<mailto:jleesmarshment001 at dundee.ac.uk> by 1 March 2026.

Important deadlines

Authors submit Chapter proposal

1 March 2026

Authors submit 1st chapter

1 February 2027

Authors submit final chapter

1 July 2027

Suggested themes

Section A:  The Political Market

Voter behaviour, demands, and changing natures; role and techniques of market research; new forms of market intelligence; data analytics; political practitioners; and role of civil/public servants; segmentation and targeting; changes in the political market environment and volatility; rising voter dissatisfaction with government; how voters judge and assess political products, brands and leaders; managing market intelligence including management information systems within political organisations

Section B: Strategic Political Planning and Political Marketing Strategy

mission, vision and goal setting; strategic plans including campaign plans, strategic thinking, campaign and government strategy, market-orientation, positioning of candidates and parties, organisational strategy

Section C: Developing People, Products and Organisations In Politics

Political branding creation, delivery and management; political product development, political merchandising; organisational Development; organisational structure including organising and connecting people, their tasks and interactions into the most suitable linear or lateral organisational design; organisational reform, change and innovation; putreach in campaigns and parties; change management; political management of policy

Section D: Managing People and Organisations In Politics

Political leaders authority, skills, styles and use of power; leadership within political organisations (e.g., campaign managers, party leaders); human resource management of politicians and political advisers; volunteer recruitment and management; organisational behaviour, political psychology especially wellbeing in politics; challenging workplace environment for candidates and politicians; gender and DEI aspects within the political workplace; legislative management; differentiation between different role (e.g. type of adviser) and office type (e.g., party office versus MPs office versus ministerial office), and jurisdiction nature and size

Section E: Communicating by and within political organisations and practitioners

External and internal organisational communication; issues management and crisis management; political marketing communication including strategic and targeted campaign advertising, digital communications, social media; public relations; persuasive communication; communication relationships; communications management, control and power.

Section F: Managing and Marketing Delivery and Progress in politics

Political marketing delivery, communicating delivery progress, making delivery happen in power, managing legislatures, implementation including implementing change.

Section G: Reflection and renewal in politics

Post-election reviews, parliamentary reviews, reports and working parties into key issues or crisis; systems of accountability; plans for improving organisational performance and supporting improvement and development in relation to post-review plans

Section H: Democratic and ethical implications of political marketing and management


Reflection and debate on issues such as:

- Impact of rising misinformation on voter judgement of political products and brands.

- Increase in distrust and dissatisfaction with politicians and governments.

- Significant gaps in HR infrastructure for politicians and their advisors.

- The need for professionalisation of politics through bespoke political management and marketing training.

- Ensuring political practitioners are well prepared for their roles.

- Raising awareness of ethical issues arising from the use of marketing and management in a political environment.

- The impact of centralised political management on power and democracy.

- Marketing and managing policy change in parties, election campaigns and government.

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Vincent Raynauld, Ph.D.

Associate Professor/Professeur agrégé, Department of Communication Studies, Emerson College

Director/Directeur, DC Program<https://emerson.edu/departments/education-abroad-domestic-programs/washington-dc>, Emerson College

Affiliate Professor/Professeur affilié, Département de lettres et communication sociale<https://oraprdnt.uqtr.uquebec.ca/portail/gscw031?owa_no_site=847>, UQTR

Research Associate/Chercheur associé, Groupe de recherche en communication politique (GRCP<https://www.grcp.ulaval.ca/>)

Comité de direction/Board of Directors, ACSP<https://cpsa-acsp.ca/>/CPSA<https://cpsa-acsp.ca/>

Associate Editor/Éditeur associé, Journal of Information Technology and Politics



Department of Communication Studies

120 Boylston Street, Boston, MA, 02116-4624

Office Phone: 617.824.3891

X + BlueSky: @VincentR

Personal Zoom Meeting Room<https://emerson.zoom.us/my/raynauld> | Website<https://emerson.edu/faculty-staff-directory/vincent-raynauld> | LinkedIn<https://www.linkedin.com/in/raynauld/>
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