[acc-cca-l] MS Teams invitation - Building a “digital machine” to study emotions about nature and animals on social media

[Isaac Nahon-Serfaty]

[△EXTERNAL]



 Dear colleagues,

You’re all warmly invited to join us for next Thursday's (October 26) seminar at 12.00 (Valencia, Spain time) in Sala Descubre or MS Teams: Building a “digital machine” to study emotions about nature and animals on social media by Isaac Nahon-Serfaty (Université d'Ottawa)

Abstract

The object of this project is nature and the “natural” understood as the non-human, including non-human sentient beings, the plant and mineral kingdoms. The main goal is to expand our understanding of the economy of emotions in the digital communication ecosystem to the field of nature and the “natural” that are part of several public discourses (e.g. ecologism, animal rights, green activism, veganism, etc.). Placing the visually grotesque (i.e. disruptive, shocking) and kitschy (i.e. sentimentalism, cloying, cute) in the communication battleground of nature and the “natural” contributes to highlight the role of emotions in shaping public ideas, perceptions, opinions, attitudes and behaviours about nature and non-human animals. In this particular lecture, we will present the methodology of this research by focusing on the creation of a “digital machine” using algorithms, AI, and other programming tools to analyze texts, emojis, images and online conversations. This “digital machine” will help us to discover the emotional strategies of Greenpeace, WWF and PETA on Twitter (now X). This tool will also be used to reveal the interactions between users and these organizations, observing the emotional convergences, dissonances and ambiguities during their communicative exchanges.

Short bio

Isaac Nahón-Serfaty (MSc, PhD, Université de Montréal) is a scholar, writer and consultant in organizational communication, with extensive experience in health communication, crisis management, and corporate social responsibility. He is interested in studying the role of the senses and emotions in our perception of the world and interaction with other beings. His book Strategic Communication and Deformative Transparency. Persuasion in politics, propaganda and public health (Routledge, 2019) explores the representations of the grotesque in public health, politics and terrorism. He is currently studying the role of the visually kitsch and grotesque in environmental and “animalist” communication through the design of a “digital machine” to analyze emotions about nature and non-human animas on social media. He is Associate Professor in the Department of Communication at the University of Ottawa (Canada). He was born in Tangier (Morocco). At six, he moved to Venezuela with his parents and sister. He has lived in Ottawa for the last 16 years. His plurilingual and pluricultural experiences influence his communication research and literary work. He co-wrote with Meir Magar the novel La conjura del esplendor (Medata, 2016).

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Microsoft Teams meeting

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Isaac Nahon-Serfaty
Professeur agrégé/Associate Professor
Communication
uOttawa (Canada)
Website: https://criticaleducationcritique.blogspot.com/
Twitter: @narrativaoral
[cid:253d69df-8979-4290-84f5-3a68b818a124]
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